1:36 a.m. - 2008-01-24
There’s social networking sites like LinkedIn, bookmarking sites like Digg and Delicious and collaborative resource sites like Wikipedia. Plus every day a new Web 2.0 site is born offering yet another way to connect with people and drive traffic back to your site.
The “problem” with social marketing is how different it is to traditional marketing. You can’t even smell like you are trying to sell something or just using the site to build links or traffic back to your site, because as soon as you do - BOOM - you are banned.
To make social marketing work you have to…well…be social. Yeah, not surprising, but very true.